How to Create a Facebook Ad step by step - part 2

START ADVERTISING

Since we already learnt how to create the business manager account we are ready now to do the creative part of it and push the ads to the audience.

For those of you who missed the previous blog and do not have a business manager account you can visit my previous blog >>> Part 1 <<< and start there.

First log onto your Business Manager Account. There are 2 ways of doing so you could either log onto your personal profile and clicking on the drop down and selecting the page 

or you could merely log into to business.facebook.com and log in using your email address. the below screen will appear. 

Some additional Information about the below screen - Below the ad account the dashboard shows your official business page where generally people interact with your business. You could click on that and view messaged and post free stuff like the usual posts you would do on facebook. The below dashboard also shows the current running campaigns and the total amount spent during the specified time period. You could always the time period to which your require stats from the top left corner of the dashboard. In addition you also can clearly see the number on interactions , post reach and page likes you had for that specified time period

Click on your ad account which is circled in red now the below screen will appear.

Some additional Information about the below screen - Once your ads are on you will usually come here for stats. Look at the area that I have marked off in white with a rectangle red border, also look at the colomns and and their titles it says Results , Reach , Cost , Amount spent etc... these are vital statistics, and may tell you any changes that need to be done with your campaign

select "+ Create Campaigns" button (circled in red above) after which the below screen will appear

facebook gives you 10 types of ads under three categories Awareness campaigns are best suited to create awareness about your organization while the consideration is to make people inquire about the products and conversion is to make your clients take an action and probably close the sale with the click.

you select what kind of campaign you want and go ahead with the advertisement.

Minshaf Mumthas

A simple blogger

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